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    target audiences

    Refining our target audiences for optimal outputs

    Understanding your target audience is akin to mastering the rhythm of the music. But who...

    Understanding audiences through outcomes

    Campaigns are the lifeblood of any marketing or public relations strategy and execution. They are...

    Setting up KPIs for your plan

    Key Performance Indicators (KPIs) are often regarded as just mere numbers or data points. However...

    Keeping the project focused on outcomes

    In the world of project management, it’s easy to get lost in the maze of...
    brand positioning statement

    How to create a brand positioning statement

    The world, connected by the internet, is a vast marketplace, teeming with brands vying for...
    managing a project

    Managing a project starts from the plan

    Project management is often perceived as a daunting task. And to tell the truth, this...

    Branding starts from the message

    Imagine, if you will, a world where the concept of branding is reduced to its...

    What is the purpose of branding, and why does it matter to your business?

    Branding is the art of differentiation. It is the process of creating a unique identity...

    How to use the Critical Path Method for communications and marketing projects?

    Communications, Public Relations (PR) and marketing projects are characterised by their fast-paced nature, where multiple...

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