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Keeping the project focused on outcomes
In the world of project management, it’s easy to get lost in the maze of...
How to create a brand positioning statement
The world, connected by the internet, is a vast marketplace, teeming with brands vying for...
Managing a project starts from the plan
Project management is often perceived as a daunting task. And to tell the truth, this...
Branding starts from the message
Imagine, if you will, a world where the concept of branding is reduced to its...
What is the purpose of branding, and why does it matter to your business?
Branding is the art of differentiation. It is the process of creating a unique identity...
How to use the Critical Path Method for communications and marketing projects?
Communications, Public Relations (PR) and marketing projects are characterised by their fast-paced nature, where multiple...
How to create a communications plan for 2024 with measurements
Why is it important to have a master communications plan? Communications is the lifeblood that...
Understanding your target audience
In the dynamic dance that is marketing and public relations (PR), understanding your target audience...
What is a PR plan and how do I set one up?
Imagine standing at the helm of a ship, the vast ocean stretching out before you...
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