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    Report

    How to Secure Future Resources With A Strategic End-Year Master Report

    Preparing the master report at the end of the financial year is a vital task...
    reports

    Using reports to secure win-win outcomes

    Reports are often the least appreciated aspect of project management. Once the excitement of a...
    vanity

    Differentiate between vanity metrics, and those that matter. 

    Measuring the success of campaigns is critical.  However, not all metrics are created equal.  Vanity...

    Reporting to stakeholders

    One common misconception among communicators is that stakeholders lack the time or interest to engage...
    reports

    Using reports to improve programmes and campaigns

    Relying solely on intuition or prior experience when planning campaigns and programmes can leave communicators...
    outcomes

    How to measure outputs and outcomes effectively

    Measuring outputs and outcomes in PR  and communication campaigns presents unique challenges that can often...

    Key techniques in managing stakeholders

    The role of stakeholders cannot be overstated.  Whether you are launching a new product, executing...

    Influencing and aligning stakeholders with your objectives

    Stakeholders, who can range from clients and team members to external partners and even the...
    apathy

    Overcoming stakeholder apathy

    In any organisation, understanding who your stakeholders are is crucial for effective communication.  Stakeholders are...

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