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    Strategic Communications Academy

    Key features of the Strategic Communications Academy platform  

    The Strategic Communications Academy platform was designed to provide simple-to-understand knowledge and information, on-demand. Content...
    PR practitioners

    How to level up and achieve career success for strategic communications and PR practitioners  

    Strategic Communications and PR practitioners typically operate in a react, respond, and revise environment. Without...
    first principles

    Applying first principles to strategic communications

    Using first principles thinking can be very effective when it comes to understanding and breaking...
    first principles

    8 common questions about the Strategic Communications Academy…answered

    After speaking with many agencies and inhouse teams, we have gathered the 8 more-common questions...
    Strategic Communications Academy

    How does the Strategic Communications Academy help you not lose time?

    Strategic Communications and Public Relations leadership typically manage at least 3 – 4 ongoing business...
    business goals

    How to align and channel talents towards business goals

    As a business tends to be external-focused, it is easy to forget that we need...
    resources

    Balancing resources with an in-house marketing team and external support

    There are multiple scenarios across an organisation’s life cycle where they might look to complement...
    customer

    3 ways the customer has changed because of the pandemic (so far)

    It might be simple to think of customers from the perspective of pre- and post-pandemic...
    business continuity

    Why small businesses should consider having a current business continuity or crisis management plan

    Apart from embracing digitalisation and diversifying offerings, enterprises have the business continuity planning process as...

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