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    goals

    Goals vs objectives vs outcomes

    When it comes to setting goals, or working on a common project, it is critical...
    strategic communications

    Why is strategic communications important to your organisation?

    Integration is mission-critical when it comes to the implementation of strategic communications. Many organisations, especially...
    strategic communications

    3 Benefits of Strategic Communications for Brands

    Brands can decide to shape conversations to achieve advantages from customers. To do so effectively...
    communications

    Building an achievable and realistic 2022 communications plan

    Many brands are racing to accelerate in 2022, seeing the new year as a fresh...
    strategic communications

    Being realistic with strategic communications outcomes

    Regardless of efficacy and efficiency, project goals and outcomes must be realistic in order to...
    strategic communications

    Connecting strategic communications objectives and measurements with business goals

    There are many myths surrounding strategic communications and marketing, especially around the discipline and application...
    strategic communications

    Measuring the efficacy of strategic communications programmes and campaigns

    Efficacy is different from efficiency. It is important for strategic communications practitioners to differentiate between...
    strategic communications

    A short guide in creating a Strategic Communications Plan

    We share a short summary of the stages in creating a strategic communications plan for...

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