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Resource allocation as part of strategic communications planning
Resource allocation and planning can be both organisation-wide or time-based as well as specific to...
3 Use cases for adopting strategic communications
Recent additions to the strategic communications repertoire from a functional and outcome perspective has provided...
How is a brand story, positioning statement and key message different from one another?
A brand story, positioning statement and key message(s) are commonly confused with one another due...
Goals vs objectives vs outcomes
When it comes to setting goals, or working on a common project, it is critical...
Why is strategic communications important to your organisation?
Integration is mission-critical when it comes to the implementation of strategic communications. Many organisations, especially...
3 Benefits of Strategic Communications for Brands
Brands can decide to shape conversations to achieve advantages from customers. To do so effectively...
Building an achievable and realistic 2022 communications plan
Many brands are racing to accelerate in 2022, seeing the new year as a fresh...
Being realistic with strategic communications outcomes
Regardless of efficacy and efficiency, project goals and outcomes must be realistic in order to...
Connecting strategic communications objectives and measurements with business goals
There are many myths surrounding strategic communications and marketing, especially around the discipline and application...
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