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Challenges with levelling up your team?
The communications and PR discipline, function and team is business-critical for brands and their reputations...
Understanding and relating to the different roles in your team
Much of our interaction with others revolves around communications, problem-solving, showing empathy and dealing with...
Not all campaigns will be winners
When you have achieved 80% of expected outcomes: “Your campaign results are not good enough!”...
Giving and receiving a brief
Several of my previous posts focused on the strategic thinking, concept and planning stages of...
Measure and justify qualitative outcomes in communications
In a previous post, we shared about measuring what matters. A key point made was...
Build, execute and measure what matters
We are our own worst critics when trying to measure our programmes and campaigns. PR...
Project management from a strategic communications and PR perspective
Practitioners spend many hours managing projects in the form of programmes and campaigns. Let’s look...
Differentiation as a mindset when growing a business/brand
New beginnings bring about changes, and you have a responsibility to your business/brand to find...
Why should leaders care about teaching their team how to fish?
Learning and development (teaching how to fish) continues to be under-prioritised. Leaders intuitively understand the...
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