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A Communicator's Perspective.

    campaigns

    Inbound vs. outbound communications campaigns

    When it comes to communications and public relations (PR), there are two approaches – inbound...

    Handling stakeholders during a campaign

    Stakeholders are the lifeblood of any campaign.  They are the individuals or groups who have...

    Creating audience profiles for your campaign

    When campaign planning, many communicators find themselves navigating complexity when it comes to creating and...

    Information Gathering During a Campaign

    Launching and running a PR or marketing campaign can be akin to setting sail on...

    Handling Stakeholders Pre-campaign

    The pre-campaign stage is when you lay the foundation. The success of your campaign relies...
    campaigns

    Managing the dynamic parts of your campaign

    A campaign must respond to the shifting landscape of the market and the evolving needs...

    Pre-campaign Preparation Checklist

    Preparing for a campaign can often feel like navigating a labyrinth. There are numerous paths...
    brief

    Preparing a Brief that Team Members Can Understand

    Imagine being dropped into the middle of a forest. You are handed a map, that...
    plans

    How do we explain that our plans are dynamic?

    Our work is a dynamic dance of adaptability. This dance is not choreographed in the...

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