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Information Gathering During a Campaign
Launching and running a PR or marketing campaign can be akin to setting sail on...
Handling Stakeholders Pre-campaign
The pre-campaign stage is when you lay the foundation. The success of your campaign relies...
Managing the dynamic parts of your campaign
A campaign must respond to the shifting landscape of the market and the evolving needs...
Pre-campaign Preparation Checklist
Preparing for a campaign can often feel like navigating a labyrinth. There are numerous paths...
Preparing a Brief that Team Members Can Understand
Imagine being dropped into the middle of a forest. You are handed a map, that...
How do we explain that our plans are dynamic?
Our work is a dynamic dance of adaptability. This dance is not choreographed in the...
Refining our target audiences for optimal outputs
Understanding your target audience is akin to mastering the rhythm of the music. But who...
Understanding audiences through outcomes
Campaigns are the lifeblood of any marketing or public relations strategy and execution. They are...
Setting up KPIs for your plan
Key Performance Indicators (KPIs) are often regarded as just mere numbers or data points. However...
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