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A Communicator's Perspective.

    PR plan

    What is a PR plan and how do I set one up?

    Imagine standing at the helm of a ship, the vast ocean stretching out before you...
    discipline

    Discipline is the foundation

    Imagine, if you will, being aboard a ship during a storm. The waves are monstrous...
    communicators

    Preparing communicators for success in an evolving landscape

    In 2023, the field of public relations saw unprecedented evolution due to rapid technological advancements...
    communicator

    Navigating the turbulent, as-yet uncharted waters of 2024 as communicators

    Ahoy, brave communicators! As we raise our sails and plunge into the uncharted waters of...
    influence

    Influence is the lever

    In a previous article, we shared about being flexible and adaptable, values that serve as...
    proxy metrics

    Integrating proxy metrics into our campaigns

    In our conversations and interactions with stakeholders and clients, we often find a fixation on...

    Precision pitching – Leverage the exclusive for maximum impact

    In today’s ever-accelerating digital media landscape, capturing the attention of the media is more challenging...
    flexibility

    Flexibility is the key

    Flexibility is the key. Championing adaptability, being a partner to the business and using communications...
    empathy

    Empathy in communication – the invisible driver of authentic connections

    Empathy often takes a backseat when it comes to working both in and with organisations...

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