Dealing with misinformation before it becomes a crisis


The internet has become a primary source of information for many people. This ease of access to information has revolutionised the way we learn, communicate, and make decisions. However, it has also given rise to a significant challenge for brands and communicators – the spread of misinformation. Misinformation, or false information that is spread, regardless […]

Personalisation with PR – Is it possible?


Personalisation in communications and PR is testing the way we communicate and engage with our audiences. The need for personalisation arises from the desire to create unique, tailored experiences that resonate with diverse audiences. It’s about understanding their individual needs, preferences, and behaviours of your audience, and then crafting messages that speak directly to these […]

Handling stakeholders post campaign

In our world of communications, PR and marketing, the role of stakeholders cannot be overstated. These are the individuals and groups who have a vested interest in the success of our campaigns. They could be anyone from senior management and investors to customers and the media. However, managing these stakeholders requires finesse, and, at times, […]

Brand differentiation through niche content

Countless brands and businesses are constantly seeking out attention, creating a challenge of differentiation.  Picture a crowded conference or function room, each brand clamoring to be heard above the din—a symphony of logos, slogans, and promises. Despite their best efforts, many remain unable to break through the noise and reach their intended audience. Why is […]

Inbound vs. outbound communications campaigns


When it comes to communications and public relations (PR), there are two approaches – inbound and outbound – that can impact the strategy and trajectory of your campaign. Inbound campaigns are all about attracting your audience to come to you. They are designed to draw visitors and potential customers in, rather than outwardly pushing a […]

Handling stakeholders during a campaign

Stakeholders are the lifeblood of any campaign.  They are the individuals or groups who have a vested interest in the success of your campaign. These can include customers, employees, investors, suppliers, the community, and even the media. Each stakeholder brings a unique perspective and set of expectations to your campaign, making their involvement crucial to […]

Creating audience profiles for your campaign

When campaign planning, many communicators find themselves navigating complexity when it comes to creating and setting up audience or customer profiles.  This process, which should ideally be a straightforward task of identifying key characteristics and behaviours of a target audience segment, often becomes a convoluted exercise fraught with overthinking and over-tinkering. The root of this […]

Information Gathering During a Campaign

Launching and running a PR or marketing campaign can be akin to setting sail on a voyage. You begin with a meticulously planned and executed strategy. The research is done, target audience identified, messages crafted, and tactics planned and ready to execute. You set sail with confidence, ready to navigate the waters of customer opinion. […]

Handling Stakeholders Pre-campaign

The pre-campaign stage is when you lay the foundation. The success of your campaign relies on the groundwork laid during this stage.  During this stage, strategies are formulated, and crafted with a clear understanding of the campaign’s objectives and the stakeholders’ expectations. The outputs – the tangible results expected from the campaign – are defined […]

Managing the dynamic parts of your campaign


A campaign must respond to the shifting landscape of the market and the evolving needs and behaviours of your target audience. Campaigns go through dynamic parts, or phases, each with its own set of challenges and opportunities. These phases could include the planning stage, the execution stage, the monitoring stage, and/or the evaluation stage. At […]