How to use the Critical Path Method for communications and marketing projects?
Communications, Public Relations (PR) and marketing projects are characterised by their fast-paced nature, where multiple tasks often need to be managed simultaneously. In such scenarios, the Critical Path Method (CPM) can become an essential project management framework and technique for the communicator. The importance of CPM in PR and marketing stems from its ability to […]
Understanding your target audience
In the dynamic dance that is marketing and public relations (PR), understanding your target audience is akin to mastering the rhythm of the music. It’s about moving in sync with their needs, their preferences, and their expectations. It’s about knowing when to lead and when to follow, when to make your move and when to […]
What is a PR plan and how do I set one up?
Imagine standing at the helm of a ship, the vast ocean stretching out before you. The destination is clear, but the path to get there is not. This is the challenge faced by communicators and project managers tasked with delivering PR outcomes. They have a clear goal, but the journey to reach it can be […]
Influence is the lever
In a previous article, we shared about being flexible and adaptable, values that serve as a key to unlock the foundation for success for communicators. Today, we introduce the concept of influence, as the lever that can shift mountains with stakeholders, for communications campaigns, in support of business goals. The ability to sway opinions, guide […]
Integrating proxy metrics into our campaigns
In our conversations and interactions with stakeholders and clients, we often find a fixation on quantitative metrics. This is a double-edged sword when it comes to public relations and communications. Quantitative metrics provide clear-cut numbers and tangible outcomes. So what’s the problem, they ask? In my opinion, an over emphasis on quantitative metrics can lead […]
Precision pitching – Leverage the exclusive for maximum impact
In today’s ever-accelerating digital media landscape, capturing the attention of the media is more challenging than ever. The ever-decreasing attention spans of today’s readers only intensify this struggle, demanding that articles be not only informative but captivating from the very first word. As media outlets grapple with the deluge of potential stories, they find themselves […]
Flexibility is the key
Flexibility is the key. Championing adaptability, being a partner to the business and using communications principles to stay focused on business goals will be key advantages as we step in to 2024. In the business environment, rigidity has often been portrayed as a virtue. We are urged to set strict schedules, adhere to unyielding plans, […]
Build bridges, not silos: Communicating the value of communications to stakeholders
Effective communications with stakeholders – both internal and external – has risen in importance within organisations. No longer relegated to the sidelines, or serving merely operational objective, communications can be the engine that serves up progress. However, communicators still find themselves grappling with distinct challenges when it comes to impressing upon stakeholders the pivotal nature […]
Achieving goals and creating impact with your agency
The agency relationship is often paved with good intentions and frustrations from both parties. Whether the starting seed is a bad brief, unrealistic expectations, or a transactional mindset on the brand’s part; or an inexperienced manager, the inability to manage scope, or an overloaded team on the agency’s end, relationships can be hard to start […]
Unlock impact and drive remarkable results by crafting with credibility and influence
Perhaps a recent product launch plan was not positively received by management. Or there was some skepticism about whether the measurements presented aligned with business goals. Maybe there were some doubts expressed about the proposed use of budgets. Or worse, a successful implementation was ridiculed for being fluff, and not contributing to outcomes. Unfortunately, as […]