Build, execute and measure what matters
We are our own worst critics when trying to measure our programmes and campaigns. PR and communications practitioners frequently disagree about how to measure programmes and campaigns effectively. When kept within our circle of peers, it is a topic for spirited discussion over food and drinks. However, when it comes to sharing our results and […]
Project management from a strategic communications and PR perspective
Practitioners spend many hours managing projects in the form of programmes and campaigns. Let’s look at what project management is, from the context of strategic communications and PR, and some best practices. One of our key skill sets in communications and PR is project management. It’s definitely not one of the first things that come […]
Differentiation as a mindset when growing a business/brand
New beginnings bring about changes, and you have a responsibility to your business/brand to find a sustainable and consistent approach to keep it growing profitably. Using differentiation to deliver value can form part of this approach. The beginning of the year brings along with it much potential for change. For a business or brand owner […]
Why should leaders care about teaching their team how to fish?
Learning and development (teaching how to fish) continues to be under-prioritised. Leaders intuitively understand the value of a highly skilled and well-trained team. However, they lack the time, space and understanding about reasons to invest in training. Learning and development in the strategic communications and PR industry continues to be under-prioritised. However, many leaders […]
Key features of the Strategic Communications Academy platform
The Strategic Communications Academy platform was designed to provide simple-to-understand knowledge and information, on-demand. Content is structured for both active and passive learning, with levels built-in so progress can be measured and also recognised. There is also a digital support desk with direct access to trainers for support on skills, and technical questions. We created […]
How to level up and achieve career success for strategic communications and PR practitioners
Strategic Communications and PR practitioners typically operate in a react, respond, and revise environment. Without a committed push to level up on skill sets and capabilities, practitioners find themselves simply going through the motions, and not achieving the career success they aspired to before. We share some tips on how to level up to proactively […]
Applying first principles to strategic communications
Using first principles thinking can be very effective when it comes to understanding and breaking down complicated situations and challenges into smaller elements. This is what practitioners do on a daily basis. Greek philosopher Aristotle defined and explained first principles as “the first basis from which a thing is known.” Using first principles thinking can […]
8 common questions about the Strategic Communications Academy…answered
After speaking with many agencies and inhouse teams, we have gathered the 8 more-common questions about the Strategic Communications Academy. These represent perhaps 60 percent of the questions asked at focus groups, introduction sessions and sales calls. We hope that these will help you as you navigate through our website, or our introduction. Additionally, more […]
How does the Strategic Communications Academy help you not lose time?
Strategic Communications and Public Relations leadership typically manage at least 3 – 4 ongoing business priorities at the same time. The resource cost of each priority is time, and potential trade offs between priorities. With the Strategic Communications Academy, we can help take over the coaching and training priority, and help leadership save time. Or […]
How to align and channel talents towards business goals
As a business tends to be external-focused, it is easy to forget that we need our talents to align with business goals in order to optimise our overall efforts. Here are some recommendations to include into the strategic communications plan on channelling talent to drive business goals. An easily overlooked area is that of talent […]