Issues are like whack-a-mole, here’s your game kit.
Issues management is akin to a relentless game of whack-a-mole. Each emerging issue, be it a customer complaint gone viral or a misinterpreted executive statement, represents a potential threat that can impact a brand’s reputation, the organisation’s positioning, and erode the hard-earned trust of customers. The stakes in this game are exceedingly high; each mole […]
How to do a vulnerability assessment for issues management
Issues management is a critical aspect of any brand or organisation’s operations. It is the process of identifying, analysing, and responding to issues that have the potential to impact an entity’s reputation, financial stability, or ability to operate effectively. The scope of issues management is broad and can encompass a wide range of potential problems. […]
Putting together an issues management plan
The ability to foresee and manage issues is not just a valuable skill—it’s a necessity. New trends emerge, consumer behaviours shift, and the media landscape is constantly changing. The interaction between all these variables can give rise to issues that, if not properly managed, can negatively impact an organisation’s reputation and bottom line. Issues can […]
Understanding the 3Cs in building and protecting reputation
In our hyperconnected world, information and content can spread faster than wildfire. A single click can ignite a storm of misinformation, casting doubt and eroding trust. Think of brand reputation as a delicate glass sculpture. Misinformation—whether it’s a baseless rumor or a targeted attack—can shatter it in an instant. The consequences ripple far and wide, […]
Dealing with misinformation before it becomes a crisis
The internet has become a primary source of information for many people. This ease of access to information has revolutionised the way we learn, communicate, and make decisions. However, it has also given rise to a significant challenge for brands and communicators – the spread of misinformation. Misinformation, or false information that is spread, regardless […]
Personalisation with PR – Is it possible?
Personalisation in communications and PR is testing the way we communicate and engage with our audiences. The need for personalisation arises from the desire to create unique, tailored experiences that resonate with diverse audiences. It’s about understanding their individual needs, preferences, and behaviours of your audience, and then crafting messages that speak directly to these […]
Inbound vs. outbound communications campaigns
When it comes to communications and public relations (PR), there are two approaches – inbound and outbound – that can impact the strategy and trajectory of your campaign. Inbound campaigns are all about attracting your audience to come to you. They are designed to draw visitors and potential customers in, rather than outwardly pushing a […]
Managing the dynamic parts of your campaign
A campaign must respond to the shifting landscape of the market and the evolving needs and behaviours of your target audience. Campaigns go through dynamic parts, or phases, each with its own set of challenges and opportunities. These phases could include the planning stage, the execution stage, the monitoring stage, and/or the evaluation stage. At […]
Pre-campaign Preparation Checklist
Preparing for a campaign can often feel like navigating a labyrinth. There are numerous paths to explore, each with its own set of challenges and opportunities. It’s easy to feel lost or overwhelmed, unsure of which direction to take. The desire to dive headfirst into execution can be overwhelming. This is often driven by the […]
Preparing a Brief that Team Members Can Understand
Imagine being dropped into the middle of a forest. You are handed a map, that lacks marked destinations or routes, and a X that marks your destination. Upon closer inspection, you realise this is uncharted territory, and the map is devoid of guidance. Many campaign and project team members find themselves in this predicament when […]