Make the customer your foundation
Businesses are often forced to be reactive. They react to real-time shifts in direction, approach, solution-ing and preferences regardless of whether it aligns with pre-determined goals, objectives and outcomes. Many of these reactions are unplanned and committed to with good intentions. However, reactive decisions mean businesses are unable to plan or strategise for the long-term, […]
Why does co-ownership matter in driving business goals?
We shared in a previous article about how the role of communicators in an organisation can drive and support co-ownership. We bridge and connect different teams within the organisation, and at the same time, ensure that the organisation is doing outreach and engagement with a unified voice. We also serve as risk management and insurance […]
Seeking co-ownership successfully
The essence of what Drucker often shared about comes down to two critical points: differentiation against the industry, competitors and partners and communicating the differences through the channels available to the organisation. The various functions and priorities of many organisations – management, strategy, finance, product/engineering, and sales – exist to create and innovate differentiation of […]
Creating harmony between the team and consultants
In a previous article, we shared about how to work with your consultants successfully. We pointed out that you are only in control of what you can control. This sounds like an obvious statement. Unfortunately, many of us communicators spend a huge amount of time trying to control (or influence) systems, processes and teams that […]
How to level up and achieve career success for strategic communications and PR practitioners
Strategic Communications and PR practitioners typically operate in a react, respond, and revise environment. Without a committed push to level up on skill sets and capabilities, practitioners find themselves simply going through the motions, and not achieving the career success they aspired to before. We share some tips on how to level up to proactively […]
Applying first principles to strategic communications
Using first principles thinking can be very effective when it comes to understanding and breaking down complicated situations and challenges into smaller elements. This is what practitioners do on a daily basis. Greek philosopher Aristotle defined and explained first principles as “the first basis from which a thing is known.” Using first principles thinking can […]