Precision pitching – Leverage the exclusive for maximum impact
In today’s ever-accelerating digital media landscape, capturing the attention of the media is more challenging than ever. The ever-decreasing attention spans of today’s readers only intensify this struggle, demanding that articles be not only informative but captivating from the very first word. As media outlets grapple with the deluge of potential stories, they find themselves […]
Flexibility is the key
Flexibility is the key. Championing adaptability, being a partner to the business and using communications principles to stay focused on business goals will be key advantages as we step in to 2024. In the business environment, rigidity has often been portrayed as a virtue. We are urged to set strict schedules, adhere to unyielding plans, […]
Empathy in communication – the invisible driver of authentic connections
Empathy often takes a backseat when it comes to working both in and with organisations. Too many people working in organisations are so focused on the bottom line that they overlook the vital role that empathy plays in building meaningful relationships, both internally and externally. This oversight is a significant disadvantage to businesses, and it […]
A short guide to simplifying your brand messaging
Crafting a compelling and memorable brand position and messaging can be formidable challenge for many organisations. We know it’s important for customers to discover and understand what we do, as a business, or at least the solutions we offer to them. Imagine though, encountering a brand message so convoluted, that it leaves the recipient puzzled […]
From purpose to page: Mastering mission-driven storytelling
Product-centric stories are dead. The narrative of a new launch, the introduction of a new product, or the unveiling of a new service as a standalone story has gone the way of the dinosaurs. However, we won’t be trying to revive them from the pages of history anytime soon. Why is this so? How did […]
Strategies for being a cheerleader and amplifying your influence within your organisation
In many organisations, a cheerleader’s role goes far beyond the sidelines, or being tasked to mindlessly support an initiative. A cheerleader embodies the spirit of internal advocacy, instilling a shared sense of purpose and a deep-seated belief in the organisation’s mission. Unfortunately, there is often a lack of a dedicated cheerleader within an organisation. Often […]
Build bridges, not silos: Communicating the value of communications to stakeholders
Effective communications with stakeholders – both internal and external – has risen in importance within organisations. No longer relegated to the sidelines, or serving merely operational objective, communications can be the engine that serves up progress. However, communicators still find themselves grappling with distinct challenges when it comes to impressing upon stakeholders the pivotal nature […]
Achieving goals and creating impact with your agency
The agency relationship is often paved with good intentions and frustrations from both parties. Whether the starting seed is a bad brief, unrealistic expectations, or a transactional mindset on the brand’s part; or an inexperienced manager, the inability to manage scope, or an overloaded team on the agency’s end, relationships can be hard to start […]
Optics matter: Using perception to stay ahead of issues and challenges
Communicators are typically focused on the task at hand, the campaign to kick off, the product to launch. We can tunnel so deeply that sometimes challenges and issues take us by surprise. Our immediate response tends to be both combative and defensive, in our desire to protect the brand. Regardless of the nature of the […]
Unlocking success: Selecting the best agency or consultant
Whether you are an owner-led business, an up-and coming brand, or a multinational organisation, you are in a constant struggle to capture the attention of your various customers and stakeholders. Communications plays a critical role, that goes beyond simple publicity, in supporting and sharing key information and content to your audiences. Unfortunately, no person is […]