A short guide to simplifying your brand messaging
Crafting a compelling and memorable brand position and messaging can be formidable challenge for many organisations. We know it’s important for customers to discover and understand what we do, as a business, or at least the solutions we offer to them. Imagine though, encountering a brand message so convoluted, that it leaves the recipient puzzled […]
Build bridges, not silos: Communicating the value of communications to stakeholders
Effective communications with stakeholders – both internal and external – has risen in importance within organisations. No longer relegated to the sidelines, or serving merely operational objective, communications can be the engine that serves up progress. However, communicators still find themselves grappling with distinct challenges when it comes to impressing upon stakeholders the pivotal nature […]