Understanding your target audience
In the dynamic dance that is marketing and public relations (PR), understanding your target audience is akin to mastering the rhythm of the music. It’s about moving in sync with their needs, their preferences, and their expectations. It’s about knowing when to lead and when to follow, when to make your move and when to […]
What is a PR plan and how do I set one up?
Imagine standing at the helm of a ship, the vast ocean stretching out before you. The destination is clear, but the path to get there is not. This is the challenge faced by communicators and project managers tasked with delivering PR outcomes. They have a clear goal, but the journey to reach it can be […]
Discipline is the foundation
Imagine, if you will, being aboard a ship during a storm. The waves are monstrous, the winds are relentless, and the vessel is tossed about like a toy boat. This is a fitting metaphor for the struggle that communicators often face in their daily work. The storm symbolises the myriad challenges and distractions that can […]
Preparing communicators for success in an evolving landscape
In 2023, the field of public relations saw unprecedented evolution due to rapid technological advancements and shifting societal norms, especially in response to the rise of AI. As we approach 2024, staying ahead demands constant upskilling and adaptability for communicators. Survival is not about businesses but about individuals thriving and impacting their industries. The shifting […]
Flexibility is the key
Flexibility is the key. Championing adaptability, being a partner to the business and using communications principles to stay focused on business goals will be key advantages as we step in to 2024. In the business environment, rigidity has often been portrayed as a virtue. We are urged to set strict schedules, adhere to unyielding plans, […]
Empathy in communication – the invisible driver of authentic connections
Empathy often takes a backseat when it comes to working both in and with organisations. Too many people working in organisations are so focused on the bottom line that they overlook the vital role that empathy plays in building meaningful relationships, both internally and externally. This oversight is a significant disadvantage to businesses, and it […]
From purpose to page: Mastering mission-driven storytelling
Product-centric stories are dead. The narrative of a new launch, the introduction of a new product, or the unveiling of a new service as a standalone story has gone the way of the dinosaurs. However, we won’t be trying to revive them from the pages of history anytime soon. Why is this so? How did […]