A short guide to simplifying your brand messaging
Crafting a compelling and memorable brand position and messaging can be formidable challenge for many organisations. We know it’s important for customers to discover and understand what we do, as a business, or at least the solutions we offer to them. Imagine though, encountering a brand message so convoluted, that it leaves the recipient puzzled […]
From purpose to page: Mastering mission-driven storytelling
Product-centric stories are dead. The narrative of a new launch, the introduction of a new product, or the unveiling of a new service as a standalone story has gone the way of the dinosaurs. However, we won’t be trying to revive them from the pages of history anytime soon. Why is this so? How did […]