Understanding your target audience
In the dynamic dance that is marketing and public relations (PR), understanding your target audience is akin to mastering the rhythm of the music. It’s about moving in sync with their needs, their preferences, and their expectations. It’s about knowing when to lead and when to follow, when to make your move and when to […]
Presenting the results of your campaign
You have just completed a campaign. You are feeling proud, somewhat accomplished, satisfied with how it went. You look around and see your stakeholder. Full of energy, you walk over to share the results. The stakeholder goes “mmm…” in a somewhat evasive manner. Starts to look around the room/venue/space. You bring up how the team […]
What is issues management?
Issues – more commonly known as problems – happen in business and daily work all the time. People have certain expectations about an organisation or brand, and when those expectations are not met, problems can arise. This can happen for many reasons, both inside and outside of the control of the organisation or brand. Issues […]
Why should leaders care about teaching their team how to fish?
Learning and development (teaching how to fish) continues to be under-prioritised. Leaders intuitively understand the value of a highly skilled and well-trained team. However, they lack the time, space and understanding about reasons to invest in training. Learning and development in the strategic communications and PR industry continues to be under-prioritised. However, many leaders […]
How to level up and achieve career success for strategic communications and PR practitioners
Strategic Communications and PR practitioners typically operate in a react, respond, and revise environment. Without a committed push to level up on skill sets and capabilities, practitioners find themselves simply going through the motions, and not achieving the career success they aspired to before. We share some tips on how to level up to proactively […]