Influence is the lever


In a previous article, we shared about being flexible and adaptable, values that serve as a key to unlock the foundation for success for communicators. Today, we introduce the concept of influence, as the lever that can shift mountains with stakeholders, for communications campaigns, in support of business goals. The ability to sway opinions, guide […]

Unlock impact and drive remarkable results by crafting with credibility and influence


Perhaps a recent product launch plan was not positively received by management. Or there was some skepticism about whether the measurements presented aligned with business goals. Maybe there were some doubts expressed about the proposed use of budgets. Or worse, a successful implementation was ridiculed for being fluff, and not contributing to outcomes. Unfortunately, as […]