Why does co-ownership matter in driving business goals?
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We shared in a previous article about how the role of communicators in an organisation can drive and support co-ownership. We bridge and connect different teams within the organisation, and at the same time, ensure that the organisation is doing outreach and engagement with a unified voice. We also serve as risk management and insurance […]
Seeking co-ownership successfully
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The essence of what Drucker often shared about comes down to two critical points: differentiation against the industry, competitors and partners and communicating the differences through the channels available to the organisation. The various functions and priorities of many organisations – management, strategy, finance, product/engineering, and sales – exist to create and innovate differentiation of […]