Achieving goals and creating impact with your agency
The agency relationship is often paved with good intentions and frustrations from both parties. Whether the starting seed is a bad brief, unrealistic expectations, or a transactional mindset on the brand’s part; or an inexperienced manager, the inability to manage scope, or an overloaded team on the agency’s end, relationships can be hard to start […]
Unlocking success: Selecting the best agency or consultant
Whether you are an owner-led business, an up-and coming brand, or a multinational organisation, you are in a constant struggle to capture the attention of your various customers and stakeholders. Communications plays a critical role, that goes beyond simple publicity, in supporting and sharing key information and content to your audiences. Unfortunately, no person is […]
Setting up your own communications agency
A never-ending workday, even when you have physically left the office. That is actually made worse by the relentless march of technology and the assumption that yet another direct chat/team management/notification-ping app will solve what is fundamentally a resource issue. Unrealistic demands on your time and bandwidth driven by high workload and stress. Amplified by […]