Understanding the 3Cs in building and protecting reputation
In our hyperconnected world, information and content can spread faster than wildfire. A single click can ignite a storm of misinformation, casting doubt and eroding trust. Think of brand reputation as a delicate glass sculpture. Misinformation—whether it’s a baseless rumor or a targeted attack—can shatter it in an instant. The consequences ripple far and wide, […]
Handling stakeholders post campaign
In our world of communications, PR and marketing, the role of stakeholders cannot be overstated. These are the individuals and groups who have a vested interest in the success of our campaigns. They could be anyone from senior management and investors to customers and the media. However, managing these stakeholders requires finesse, and, at times, […]
Information Gathering During a Campaign
Launching and running a PR or marketing campaign can be akin to setting sail on a voyage. You begin with a meticulously planned and executed strategy. The research is done, target audience identified, messages crafted, and tactics planned and ready to execute. You set sail with confidence, ready to navigate the waters of customer opinion. […]
Handling Stakeholders Pre-campaign
The pre-campaign stage is when you lay the foundation. The success of your campaign relies on the groundwork laid during this stage. During this stage, strategies are formulated, and crafted with a clear understanding of the campaign’s objectives and the stakeholders’ expectations. The outputs – the tangible results expected from the campaign – are defined […]
Pre-campaign Preparation Checklist
Preparing for a campaign can often feel like navigating a labyrinth. There are numerous paths to explore, each with its own set of challenges and opportunities. It’s easy to feel lost or overwhelmed, unsure of which direction to take. The desire to dive headfirst into execution can be overwhelming. This is often driven by the […]
Refining our target audiences for optimal outputs
Understanding your target audience is akin to mastering the rhythm of the music. But who (or what) exactly is this ‘target audience’? Picture a spotlight on a stage. In the vast auditorium that is the ‘marketplace’, your target audience is the group of individuals in the spotlight. They are the ones who are most likely […]
Keeping the project focused on outcomes
In the world of project management, it’s easy to get lost in the maze of outputs. The tangible nature of outputs, coupled with the satisfaction of ticking off tasks, often leads project managers astray from the true north – the outcomes. The allure of activity is a powerful one. It’s human nature to want to […]
Branding starts from the message
Imagine, if you will, a world where the concept of branding is reduced to its most superficial elements. In this world, branding is seen as nothing more than the creation of visually appealing logos and colour schemes. The focus is on aesthetics, on creating something that is pleasing to the eye. The belief is that […]
How to create a communications plan for 2024 with measurements
Why is it important to have a master communications plan? Communications is the lifeblood that keeps organisations thriving. It is the bridge that connects an organisation to its stakeholders, shaping perceptions, driving engagement, and ultimately, influencing outcomes. Consider the vast landscape of stakeholders an organisation interacts with – employees, customers, investors, regulators, the media, and […]
Discipline is the foundation
Imagine, if you will, being aboard a ship during a storm. The waves are monstrous, the winds are relentless, and the vessel is tossed about like a toy boat. This is a fitting metaphor for the struggle that communicators often face in their daily work. The storm symbolises the myriad challenges and distractions that can […]