How to Secure Future Resources With A Strategic End-Year Master Report
Preparing the master report at the end of the financial year is a vital task for communicators. This document is a comprehensive reflection of the work, effort, and outcomes achieved throughout the year. A well-crafted master report gives a clear picture of how the team has contributed to the organisation’s broader objectives, offering insights into […]
Reporting to stakeholders
One common misconception among communicators is that stakeholders lack the time or interest to engage with them. This mindset can be detrimental. Communicators play a vital role in delivering value to the business, and it is their responsibility to shape this relationship. Instead of viewing stakeholders as disinterested parties, communicators should take the lead in […]
Using reports to improve programmes and campaigns
Relying solely on intuition or prior experience when planning campaigns and programmes can leave communicators struggling. The absence of data-driven insights, reports, and observations not only leads to missed opportunities but can also diminish the effectiveness of the communication strategies they execute. Without integrating the right information, communicators run the risk of wandering blindly, and […]
How to measure outputs and outcomes effectively
Measuring outputs and outcomes in PR and communication campaigns presents unique challenges that can often determine the success or failure of your initiatives. Outputs, which include tangible metrics such as media mentions, social media shares, or press releases distributed, are generally straightforward to track. These are the direct results of your communication efforts, providing a […]
Key techniques in managing stakeholders
The role of stakeholders cannot be overstated. Whether you are launching a new product, executing a public relations campaign, or running a crisis simulation, the involvement of stakeholders at every stage is crucial. Stakeholders are the individuals or groups who have an interest in or influence over the outcome of your initiatives. They can range […]
Overcoming stakeholder apathy
In any organisation, understanding who your stakeholders are is crucial for effective communication. Stakeholders are individuals or groups with an interest or influence in the outcome of a project, including employees, customers, investors, and partners. Their input and support can significantly shape the direction and success of initiatives, making their engagement essential. However, communicators often […]
Key lessons from stakeholder management
Managing stakeholders effectively is one of the most critical challenges in project management. Stakeholders, whether internal or external, play a pivotal role in the success of any initiative. Their influence can determine the direction, tone, and overall impact of a campaign. However, managing these diverse groups presents unique challenges that can be difficult to navigate […]
Start with your outcomes
Project management is about delivering outcomes in a structured process and manner. At its core, it involves planning, organising, and managing resources to bring about successful project completion. A common pitfall in project management is the tendency to overthink and place excessive focus on the objectives. While objectives are important as they outline specific, measurable […]
How to set-up a project plan and timeline
For communicators, effective project management is paramount. With ever-changing market trends and the constant need to engage audiences, a well-structured project plan becomes indispensable. It serves as a blueprint that guides every step of the project, ensuring that all efforts are aligned towards a common goal. A well-structured project plan not only streamlines efforts but […]
Fundamentals of project management for communicators
Project management is a crucial skill in any profession, but it takes on unique dimensions in the field of communications. Unlike other domains, communicators must navigate the complexities of message delivery, audience engagement, and stakeholder alignment. Effective project management in communications involves not just the logistical aspects of planning and executing tasks but also the […]