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    Get unstuck with goals and objectives, prepare better plans, measure outcomes.

    Goals & objectives

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    Create a PR Plan

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    Measure Outcomes

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    Mapping measurements to outcomes

    A wasted opportunity for the business, and for the communications/PR team happens when programmes and...
    strategic communications plan

    Creating your strategic communications plan

    Every organisation relies on leadership to set goals, and outcomes for the company. Management takes...
    crisis

    Dealing with a crisis

    A business crisis is always challenging and, despite preparations, can behave like it was not...
    issues management

    What is issues management?

    Issues – more commonly known as problems – happen in business and daily work all...
    customer

    Make the customer your foundation

    Businesses are often forced to be reactive. They react to real-time shifts in direction, approach...
    co-ownership

    Why does co-ownership matter in driving business goals?

    We shared in a previous article about how the role of communicators in an organisation...
    co-ownership

    Seeking co-ownership successfully

    The essence of what Drucker often shared about comes down to two critical points: differentiation...
    consultants

    Creating harmony between the team and consultants

    In a previous article, we shared about how to work with your consultants successfully. We...
    consultants

    How to work with consultants successfully

    It’s almost a seasonal event, like Sakura season in March/April and beer in October. “My...

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