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    communications plan

    How to create a communications plan for 2024 with measurements

    Why is it important to have a master communications plan? Communications is the lifeblood that...
    target audience

    Understanding your target audience

    In the dynamic dance that is marketing and public relations (PR), understanding your target audience...
    PR plan

    What is a PR plan and how do I set one up?

    Imagine standing at the helm of a ship, the vast ocean stretching out before you...

    Discipline is the foundation

    Imagine, if you will, being aboard a ship during a storm. The waves are monstrous...

    Preparing communicators for success in an evolving landscape

    In 2023, the field of public relations saw unprecedented evolution due to rapid technological advancements...

    Navigating the turbulent, as-yet uncharted waters of 2024 as communicators

    Ahoy, brave communicators! As we raise our sails and plunge into the uncharted waters of...

    Influence is the lever

    In a previous article, we shared about being flexible and adaptable, values that serve as...
    proxy metrics

    Integrating proxy metrics into our campaigns

    In our conversations and interactions with stakeholders and clients, we often find a fixation on...

    Precision pitching – Leverage the exclusive for maximum impact

    In today’s ever-accelerating digital media landscape, capturing the attention of the media is more challenging...

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