Handling stakeholders post campaign
In our world of communications, PR and marketing, the role of stakeholders cannot be overstated. These are the individuals and groups who have a vested interest in the success of our campaigns. They could be anyone from senior management and investors to customers and the media. However, managing these stakeholders requires finesse, and, at times, […]
Brand differentiation through niche content
Countless brands and businesses are constantly seeking out attention, creating a challenge of differentiation. Picture a crowded conference or function room, each brand clamoring to be heard above the din—a symphony of logos, slogans, and promises. Despite their best efforts, many remain unable to break through the noise and reach their intended audience. Why is […]
Handling stakeholders during a campaign
Stakeholders are the lifeblood of any campaign. They are the individuals or groups who have a vested interest in the success of your campaign. These can include customers, employees, investors, suppliers, the community, and even the media. Each stakeholder brings a unique perspective and set of expectations to your campaign, making their involvement crucial to […]
Creating audience profiles for your campaign
When campaign planning, many communicators find themselves navigating complexity when it comes to creating and setting up audience or customer profiles. This process, which should ideally be a straightforward task of identifying key characteristics and behaviours of a target audience segment, often becomes a convoluted exercise fraught with overthinking and over-tinkering. The root of this […]
Information Gathering During a Campaign
Launching and running a PR or marketing campaign can be akin to setting sail on a voyage. You begin with a meticulously planned and executed strategy. The research is done, target audience identified, messages crafted, and tactics planned and ready to execute. You set sail with confidence, ready to navigate the waters of customer opinion. […]
Handling Stakeholders Pre-campaign
The pre-campaign stage is when you lay the foundation. The success of your campaign relies on the groundwork laid during this stage. During this stage, strategies are formulated, and crafted with a clear understanding of the campaign’s objectives and the stakeholders’ expectations. The outputs – the tangible results expected from the campaign – are defined […]