3 stages of alignment between teams and consultants
In an earlier article this year, we shared some key strategies for effectively collaborating with consultants to achieve successful outcomes. It is critical to provide clear communication and establish expectations from the outset of the relationship. Effective communication involves clearly defining project goals, roles, and responsibilities, as well as establishing regular channels for feedback and […]
How to hold an after-action review post-campaign?
If you are new to the organisation or have just taken over a new scope. There’s lots of excitement at the start. You are aware of some gaps and look to create plans to plug them. There are loads of publicly available information from the internet, and anecdotal sharing from the team. However, as you […]
Presenting the results of your campaign
You have just completed a campaign. You are feeling proud, somewhat accomplished, satisfied with how it went. You look around and see your stakeholder. Full of energy, you walk over to share the results. The stakeholder goes “mmm…” in a somewhat evasive manner. Starts to look around the room/venue/space. You bring up how the team […]
Mapping measurements to outcomes
A wasted opportunity for the business, and for the communications/PR team happens when programmes and campaigns are set-up without mapping and aligning goals, outcomes and measurements. It happens rather innocently. Perhaps the campaign is annual, and the template/playbook is ‘tried and tested’. In this case, ‘tried and tested’ means a tendency towards repetition. However, the […]
Creating your strategic communications plan
Every organisation relies on leadership to set goals, and outcomes for the company. Management takes these directives, organises functions and set-up teams to execute on ideas and concepts that seek to deliver these goals and outcomes. To achieve success, leadership will have to communicate and share these goals and outcomes with clarity, and in specific […]
Dealing with a crisis
A business crisis is always challenging and, despite preparations, can behave like it was not anticipated in the first place. The workforce is thrown into disarray. Despite the best of intentions, people start to speculate. Every decision, even those with no connection to the crisis, is scrutinised and dissected, adding on workload to an already […]
What is issues management?
Issues – more commonly known as problems – happen in business and daily work all the time. People have certain expectations about an organisation or brand, and when those expectations are not met, problems can arise. This can happen for many reasons, both inside and outside of the control of the organisation or brand. Issues […]
Make the customer your foundation
Businesses are often forced to be reactive. They react to real-time shifts in direction, approach, solution-ing and preferences regardless of whether it aligns with pre-determined goals, objectives and outcomes. Many of these reactions are unplanned and committed to with good intentions. However, reactive decisions mean businesses are unable to plan or strategise for the long-term, […]
Why does co-ownership matter in driving business goals?
We shared in a previous article about how the role of communicators in an organisation can drive and support co-ownership. We bridge and connect different teams within the organisation, and at the same time, ensure that the organisation is doing outreach and engagement with a unified voice. We also serve as risk management and insurance […]
Seeking co-ownership successfully
The essence of what Drucker often shared about comes down to two critical points: differentiation against the industry, competitors and partners and communicating the differences through the channels available to the organisation. The various functions and priorities of many organisations – management, strategy, finance, product/engineering, and sales – exist to create and innovate differentiation of […]