Preparing communicators for success in an evolving landscape
In 2023, the field of public relations saw unprecedented evolution due to rapid technological advancements and shifting societal norms, especially in response to the rise of AI. As we approach 2024, staying ahead demands constant upskilling and adaptability for communicators. Survival is not about businesses but about individuals thriving and impacting their industries. The shifting […]
Navigating the turbulent, as-yet uncharted waters of 2024 as communicators
Ahoy, brave communicators! As we raise our sails and plunge into the uncharted waters of 2024, picture this journey as a modern-day odyssey, where the heroic communicators of our time navigate through challenges that would give pause to even the wily Odysseus himself. The journey ahead promises towering waves of influencers, turbulent tsunamis of content, […]
Influence is the lever
In a previous article, we shared about being flexible and adaptable, values that serve as a key to unlock the foundation for success for communicators. Today, we introduce the concept of influence, as the lever that can shift mountains with stakeholders, for communications campaigns, in support of business goals. The ability to sway opinions, guide […]
Integrating proxy metrics into our campaigns
In our conversations and interactions with stakeholders and clients, we often find a fixation on quantitative metrics. This is a double-edged sword when it comes to public relations and communications. Quantitative metrics provide clear-cut numbers and tangible outcomes. So what’s the problem, they ask? In my opinion, an over emphasis on quantitative metrics can lead […]
Precision pitching – Leverage the exclusive for maximum impact
In today’s ever-accelerating digital media landscape, capturing the attention of the media is more challenging than ever. The ever-decreasing attention spans of today’s readers only intensify this struggle, demanding that articles be not only informative but captivating from the very first word. As media outlets grapple with the deluge of potential stories, they find themselves […]
Flexibility is the key
Flexibility is the key. Championing adaptability, being a partner to the business and using communications principles to stay focused on business goals will be key advantages as we step in to 2024. In the business environment, rigidity has often been portrayed as a virtue. We are urged to set strict schedules, adhere to unyielding plans, […]
Empathy in communication – the invisible driver of authentic connections
Empathy often takes a backseat when it comes to working both in and with organisations. Too many people working in organisations are so focused on the bottom line that they overlook the vital role that empathy plays in building meaningful relationships, both internally and externally. This oversight is a significant disadvantage to businesses, and it […]
A short guide to simplifying your brand messaging
Crafting a compelling and memorable brand position and messaging can be formidable challenge for many organisations. We know it’s important for customers to discover and understand what we do, as a business, or at least the solutions we offer to them. Imagine though, encountering a brand message so convoluted, that it leaves the recipient puzzled […]
From purpose to page: Mastering mission-driven storytelling
Product-centric stories are dead. The narrative of a new launch, the introduction of a new product, or the unveiling of a new service as a standalone story has gone the way of the dinosaurs. However, we won’t be trying to revive them from the pages of history anytime soon. Why is this so? How did […]
Strategies for being a cheerleader and amplifying your influence within your organisation
In many organisations, a cheerleader’s role goes far beyond the sidelines, or being tasked to mindlessly support an initiative. A cheerleader embodies the spirit of internal advocacy, instilling a shared sense of purpose and a deep-seated belief in the organisation’s mission. Unfortunately, there is often a lack of a dedicated cheerleader within an organisation. Often […]