How to create a communications plan for 2024 with measurements

communications plan

Why is it important to have a master communications plan? Communications is the lifeblood that keeps organisations thriving. It is the bridge that connects an organisation to its stakeholders, shaping perceptions, driving engagement, and ultimately, influencing outcomes. Consider the vast landscape of stakeholders an organisation interacts with – employees, customers, investors, regulators, the media, and […]

Understanding your target audience

target audience

In the dynamic dance that is marketing and public relations (PR), understanding your target audience is akin to mastering the rhythm of the music. It’s about moving in sync with their needs, their preferences, and their expectations. It’s about knowing when to lead and when to follow, when to make your move and when to […]

What is a PR plan and how do I set one up?

PR plan

Imagine standing at the helm of a ship, the vast ocean stretching out before you. The destination is clear, but the path to get there is not. This is the challenge faced by communicators and project managers tasked with delivering PR outcomes. They have a clear goal, but the journey to reach it can be […]

Discipline is the foundation

discipline

Imagine, if you will, being aboard a ship during a storm. The waves are monstrous, the winds are relentless, and the vessel is tossed about like a toy boat. This is a fitting metaphor for the struggle that communicators often face in their daily work. The storm symbolises the myriad challenges and distractions that can […]

Preparing communicators for success in an evolving landscape

communicators

In 2023, the field of public relations saw unprecedented evolution due to rapid technological advancements and shifting societal norms, especially in response to the rise of AI. As we approach 2024, staying ahead demands constant upskilling and adaptability for communicators. Survival is not about businesses but about individuals thriving and impacting their industries. The shifting […]

Navigating the turbulent, as-yet uncharted waters of 2024 as communicators

communicator

Ahoy, brave communicators! As we raise our sails and plunge into the uncharted waters of 2024, picture this journey as a modern-day odyssey, where the heroic communicators of our time navigate through challenges that would give pause to even the wily Odysseus himself. The journey ahead promises towering waves of influencers, turbulent tsunamis of content, […]

Influence is the lever

influence

In a previous article, we shared about being flexible and adaptable, values that serve as a key to unlock the foundation for success for communicators. Today, we introduce the concept of influence, as the lever that can shift mountains with stakeholders, for communications campaigns, in support of business goals. The ability to sway opinions, guide […]

Integrating proxy metrics into our campaigns

proxy metrics

In our conversations and interactions with stakeholders and clients, we often find a fixation on quantitative metrics. This is a double-edged sword when it comes to public relations and communications. Quantitative metrics provide clear-cut numbers and tangible outcomes. So what’s the problem, they ask? In my opinion, an over emphasis on quantitative metrics can lead […]

Precision pitching – Leverage the exclusive for maximum impact

In today’s ever-accelerating digital media landscape, capturing the attention of the media is more challenging than ever. The ever-decreasing attention spans of today’s readers only intensify this struggle, demanding that articles be not only informative but captivating from the very first word. As media outlets grapple with the deluge of potential stories, they find themselves […]

Flexibility is the key

flexibility

Flexibility is the key. Championing adaptability, being a partner to the business and using communications principles to stay focused on business goals will be key advantages as we step in to 2024. In the business environment, rigidity has often been portrayed as a virtue. We are urged to set strict schedules, adhere to unyielding plans, […]