Keeping the project focused on outcomes
In the world of project management, it’s easy to get lost in the maze of outputs. The tangible nature of outputs, coupled with the satisfaction of ticking off tasks, often leads project managers astray from the true north – the outcomes. The allure of activity is a powerful one. It’s human nature to want to […]
How to create a brand positioning statement
The world, connected by the internet, is a vast marketplace, teeming with brands vying for the attention of customers. In this bustling space, each brand occupies a unique position, much like a stall in a market. This position is not a physical location though, but a mental space in the minds of customers. It’s shaped […]
Managing a project starts from the plan
Project management is often perceived as a daunting task. And to tell the truth, this perception is not entirely unfounded. The complexity of coordinating various elements, the pressure of meeting deadlines, and the challenge of managing resources can indeed be overwhelming. But why do people find project management particularly challenging? The answer often lies in […]
Branding starts from the message
Imagine, if you will, a world where the concept of branding is reduced to its most superficial elements. In this world, branding is seen as nothing more than the creation of visually appealing logos and colour schemes. The focus is on aesthetics, on creating something that is pleasing to the eye. The belief is that […]
What is the purpose of branding, and why does it matter to your business?
Branding is the art of differentiation. It is the process of creating a unique identity, a distinctive voice that sets a business apart in the crowded marketplace. But is it merely about having a well-designed logo or a customer-friendly website? Far from it. How does having bad branding impact your business? Imagine a business as […]
How to use the Critical Path Method for communications and marketing projects?
Communications, Public Relations (PR) and marketing projects are characterised by their fast-paced nature, where multiple tasks often need to be managed simultaneously. In such scenarios, the Critical Path Method (CPM) can become an essential project management framework and technique for the communicator. The importance of CPM in PR and marketing stems from its ability to […]
How to create a communications plan for 2024 with measurements
Why is it important to have a master communications plan? Communications is the lifeblood that keeps organisations thriving. It is the bridge that connects an organisation to its stakeholders, shaping perceptions, driving engagement, and ultimately, influencing outcomes. Consider the vast landscape of stakeholders an organisation interacts with – employees, customers, investors, regulators, the media, and […]
Understanding your target audience
In the dynamic dance that is marketing and public relations (PR), understanding your target audience is akin to mastering the rhythm of the music. It’s about moving in sync with their needs, their preferences, and their expectations. It’s about knowing when to lead and when to follow, when to make your move and when to […]
What is a PR plan and how do I set one up?
Imagine standing at the helm of a ship, the vast ocean stretching out before you. The destination is clear, but the path to get there is not. This is the challenge faced by communicators and project managers tasked with delivering PR outcomes. They have a clear goal, but the journey to reach it can be […]
Discipline is the foundation
Imagine, if you will, being aboard a ship during a storm. The waves are monstrous, the winds are relentless, and the vessel is tossed about like a toy boat. This is a fitting metaphor for the struggle that communicators often face in their daily work. The storm symbolises the myriad challenges and distractions that can […]