Being realistic with strategic communications outcomes
Regardless of efficacy and efficiency, project goals and outcomes must be realistic in order to optimise the role, range and use of strategic communications in achieving good outcomes for the brand and organisation. In a previous article, we discussed about the differences in optimising efficiency and efficacy for strategic communications programmes or campaigns. The key […]
Connecting strategic communications objectives and measurements with business goals
There are many myths surrounding strategic communications and marketing, especially around the discipline and application being superficial, ineffective and that its impact on the business is negligible. There are a great number of misconceptions about the principles, use and implementation of strategic communications as well as marketing. Many of these revolve around the practice and […]
Measuring the efficacy of strategic communications programmes and campaigns
Efficacy is different from efficiency. It is important for strategic communications practitioners to differentiate between both outcomes in our planning for programmes and campaigns. Doing something quickly or cheaply is a waste of resources when it is impact that one is looking for. Many strategic communications practitioners face the same challenges when it comes to […]
A short guide in creating a Strategic Communications Plan
We share a short summary of the stages in creating a strategic communications plan for your organisation, as well as some tips to help support the process. For an organisation, strategic communications is essential. It helps the customer and public understand the positioning, messaging from the organisation as well as form an understanding and perception […]