How to Secure Future Resources With A Strategic End-Year Master Report
Preparing the master report at the end of the financial year is a vital task for communicators. This document is a comprehensive reflection of the work, effort, and outcomes achieved throughout the year. A well-crafted master report gives a clear picture of how the team has contributed to the organisation’s broader objectives, offering insights into […]
Using reports to secure win-win outcomes
Reports are often the least appreciated aspect of project management. Once the excitement of a project has passed, many see the reporting phase as a tedious task, with the focus shifting from the achievements to simply tallying outputs and outcomes. Yet, this perspective underestimates the potential of reports. They are more than a summary of […]
Differentiate between vanity metrics, and those that matter.
Measuring the success of campaigns is critical. However, not all metrics are created equal. Vanity metrics, often focused on numbers that look impressive but offer little insight into actual performance, can lead to misguided decisions. In contrast, metrics that truly matter reflect the impact on brand and reputation, driving long-term growth. As a communicator, it […]
Reporting to stakeholders
One common misconception among communicators is that stakeholders lack the time or interest to engage with them. This mindset can be detrimental. Communicators play a vital role in delivering value to the business, and it is their responsibility to shape this relationship. Instead of viewing stakeholders as disinterested parties, communicators should take the lead in […]
Using reports to improve programmes and campaigns
Relying solely on intuition or prior experience when planning campaigns and programmes can leave communicators struggling. The absence of data-driven insights, reports, and observations not only leads to missed opportunities but can also diminish the effectiveness of the communication strategies they execute. Without integrating the right information, communicators run the risk of wandering blindly, and […]
How to measure outputs and outcomes effectively
Measuring outputs and outcomes in PR and communication campaigns presents unique challenges that can often determine the success or failure of your initiatives. Outputs, which include tangible metrics such as media mentions, social media shares, or press releases distributed, are generally straightforward to track. These are the direct results of your communication efforts, providing a […]
Key techniques in managing stakeholders
The role of stakeholders cannot be overstated. Whether you are launching a new product, executing a public relations campaign, or running a crisis simulation, the involvement of stakeholders at every stage is crucial. Stakeholders are the individuals or groups who have an interest in or influence over the outcome of your initiatives. They can range […]
Influencing and aligning stakeholders with your objectives
Stakeholders, who can range from clients and team members to external partners and even the public, each have their own set of expectations, interests, and concerns. When these are not aligned with your objectives, it can lead to misunderstandings, delays, and even project failure. Misaligned stakeholders may challenge decisions, withdraw support, or create barriers that […]
Overcoming stakeholder apathy
In any organisation, understanding who your stakeholders are is crucial for effective communication. Stakeholders are individuals or groups with an interest or influence in the outcome of a project, including employees, customers, investors, and partners. Their input and support can significantly shape the direction and success of initiatives, making their engagement essential. However, communicators often […]
Key lessons from stakeholder management
Managing stakeholders effectively is one of the most critical challenges in project management. Stakeholders, whether internal or external, play a pivotal role in the success of any initiative. Their influence can determine the direction, tone, and overall impact of a campaign. However, managing these diverse groups presents unique challenges that can be difficult to navigate […]